De Beers buys the diamonds. De Beers wants us to think that a diamond is so valuable and so rare that we have to pay A LOT just to have buy them. De Beers controlled about 90% of uncut or rough diamonds. De Beers is like a monopoly. They buy everything and make buisnesses close so that they can run everything and get even more money. In the De Beers ads, magazines, movies etc they support the company by saying that getting diamonds are nice but they are not telling diamond buyers they REAL side of finding diamonds. I found the video a little hard to understand but from what I wrote above I wrote what I understoon about the video
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